Buying Simulation

 

My Buying Simulation project was my first glimpse at a buyer's daily tasks. The ultimate objective was to create a strategy to develop a six-month plan to a drive an increase in sales for a fictional department store, Perry's. My partner and I chose to plan for a 4% increase. 
To begin, we first visited competitor, Saks Fifth Avenue, in order to gather information about their brick and mortar experience. This would help us plan ways to improve Perry's brick and mortar experience. 

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Next, we identified which of the PRIZM profiles Perry's need to cater the most to.  This profile represents The Innovators.

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After that, we conducted industry research to create a trend report on fashion and market trends for Fall 2018. We analyzed this information to develop an internal strategy to drive sales.

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Following that, we used the 4% increase to plan our sales, markdowns, turnover, and stock to sales ratio in order to complete a six-month plan.  

To finalize this project, we also sampled a vendor order sheet.